LAS VEGAS: Okavango Diamond Company (ODC) the largest source of guaranteed Botswana natural rough diamonds returned to the world’s largest and most trusted jewellery industry trade event for the second time. At the show, ODC intensified its marketing and sales efforts for natural diamonds from Botswana and repositioned its business for growth by placing a greater emphasis on provenance. Managing Director of Okavango Diamond Company, Mmetla Masire said: “We are thrilled to be at JCK Las Vegas for the second year we are using this platform to deepen and broaden our diamond sales funnel and show the US industry the amazing benefits of sourcing from ODC.” Sethunya Molosiwa, operations director at Okavango Diamond Company, said: “In the diamond business origin and provenance matters now more than ever. ODC’s theme for this year ‘Natural diamonds of Botswana – Sustainable, Responsible, Impactful’ amplifies the provenance story of the goods we sell, which is natural diamonds exclusively sourced from Botswana”. Okavango Diamond Company is located at Booth 3100 at the Diamond Plaza, Gallery Level 2, the Venetian Expo Centre, at the JCK Las Vegas Show from June 2 to 5.