First National Bank has been named the Strongest Banking Brand in the World in the Brand Finance Banking 2023 report. It emerged as the leader among the world’s 500 largest banks with a Brand Strength Index score of 93 out of 100, a AAA+ rating, and a brand value of $1,540 billion across the African continent.

The Strongest Banking Brand acknowledgement is determined through an independent brand valuation where scores for independent measures are informed by brand investment (including products, service and innovation), brand equity (functional and emotional drivers), and financial performance data (incl. current revenue, price premium). In the 2023 rankings, the Bank improved across several metrics including positive brand sentiment and various financial performance measures (incl. improved forecasted growth rates). Additionally, a strong banking brand should be able to adapt to changing market conditions and consumer preferences.

This is certainly true for FNB, which has been at the forefront of introducing new technologies, and platforms that make financial and lifestyle services more convenient and accessible for customers. It was the first bank in Africa to introduce a mobile banking app and online banking, allowing customers to manage their money from anywhere at any time.

FNB Botswana Chief Executive Officer, Steven Bogatsu said as a Bank they are proud that their customer centric approach accompanied by the range of pioneering digital banking solutions has earned them this international recognition. “Our success in Botswana and on the continent exemplifies the trust that we have built with our customers and partners as well as the talent and dedication of our staff to continuously provide exceptional service. We aim to always provide the necessary tools that will help enhance our customers’ banking experience and feel more empowered by being associated with FNB.”