Pule Funeral group, the trail blazing company, this week unveiled the Baleboge Cover, an innovative funeral services product which caters specifically to individuals between the ages of 65 and 85.

According to a press statement, ‘ This groundbreaking offering addresses a significant void in the insurance market, providing coverage for a demographic that has long been overlooked by traditional insurance companies’

Themba Tlou, sales and marketing manager at Gaborone headquartered group, is over the moon that they have managed to put the product through, which focusses mainly on senior citizens, who are often neglected. “We are proud to introduce Baleboge Cover, a policy designed exclusively for the senior individuals of our society. The name “Baleboge” simply means ‘ show thanks/ gratitude’. It encourages people to signup funeral cover for their older family members as a way of showing gratitude for their lives and in some instances nurturing/ raising them. The cover fills this gap by providing a comprehensive solution tailored to the needs of our valued seniors,” noted Tlou.

Baleboge Cover offers a range of exceptional benefits, providing P15,000 worth of funeral services. The comprehensive coverage includes the prestigious Pule Dome Casket, a Standard Hearse, 50 funeral programs, grave cover, and complete funeral services. Pule Funeral Group is committed to alleviating the financial burden on families during difficult times, ensuring a dignified farewell for their loved ones.

Speaking at the same event, operations manager, Tshepo Mogotsi said every individual needs to be cared for, regardless of age. “At Pule Funeral Group, we believe that every individual deserves access to adequate funeral coverage, regardless of age. Our partnership with MmaMotse burial society allows us to extend our reach and serve a segment that has been historically underserved. Baleboge is a testament to our dedication to inclusivity, ensuring that no one is left without the support they deserve during their time of need.”

There is no waiting period for accidental death, providing immediate coverage for unforeseen circumstances. For natural deaths, the waiting period is set at 12 months, while suicides have a waiting period of 24 months. This thoughtfully designed structure offers financial security while maintaining the integrity of the product.